"According to the most comprehensive meta-analysis to date on the effects of protein supplementation on muscle mass and strength, the average amount of protein required to maximize lean mass is about 1.6 g/kg"
We're therefore launching a campaign and standing behind a movement to #DoubleTheRDA of protein.
That's right, we believe active people should be getting AT LEAST 1.6g of protein per kg of body weight.
In the same way the "5-a-day" plan (I think) has been great at giving people a tangible target, we feel #DoubleTheRDA could do the same.
Hey, you're just trying to sell your protein powder!
I'm not bebe. I INSIST that you get your protein from a wide range of sources (including plant-based), not just meat, fish, eggs, & protein powders.
And we're going to help you by providing as much information as we can on what your current intake actually is, how to increase your protein intake, & the importance of doing so.
If you average a minimum of 1.6g/kg for 80-90% for the next 3 months and onwards, I bet good money you'll be in better health.
I'm 75kg, so at a bare minimum, I'd have 120g of protein per day. Most of you probably think you hit your target quite easily, but it's harder than you think.
Especially if you lead a busy lifestyle.
A lot of the people we work with skip breakfast and have a takeaway lunch.
All of which have minimal protein.
We're creating a questionnaire to give you a guide as to how much protein you are really taking. Coming soon!
Let's get behind this movement and make a conscious effort to track and adjust our protein intake for optimal health.
Fuck the RDA, let's DOUBLE IT!